BodyBackground

exhibition this way




The following graduates from 2010 will present their projects during 'THIS WAY', Salone del Mobile 2011:

Florike Martens - Brigitte Coremans - Roel de Boer - Eveline Visser - Maaike Seegers - Ralf Frickel - Lucas Mullié - Lucas Zoutendijk - Saskia van der Steen - Brigitte Coremans - Sarah de Ruijter - Naomi Yasuda - Joris Philippart - Coen Danckmer Voordouw - Eefje Sandmann - Michelle Baggerman - Amba Molly - Niels Hoebers - Niek Pulles - Dirk van der Kooij - Maurizio Montalti - Lenneke Langenhuijsen - Femke Roefs - Kyra van Ineveld - Jetske Visser - Lotte de Raadt - Roland Pieter Smit - Akko Goldenbeld - Feija Klinkhamer - Niels Heymans - Makiko Shinoda - Massoud Hassani - Hsiang Ching Chuang - Hoi Nap Chan & Chin Pong Leung - Philip Bogaerts - Paul Heijnen - Yuya Ushida - Reinout Dullaart - Kees Peerdeman - Imke de Jong - Bart Bekker - Jeroen Bomers

Welcome to the Design Academy Eindhoven hub




Here we will not only show graduates work, but offer talks
and events, exhibit some of the work of the DAE
with outside partners, as well have a cafe hangout.

The DAE hub is a platform to show the DAE way.
How we take the students concerns, talents and authentic responses to the world and support and coach them both to
develop their own voice, and to create a purpose by connecting them to the world through knowledge and awareness and through collaboration with others.

To make this happen we have collaborated with DAE graduates (from building the exhibition, to the graphic design, signage, food, project management, speakers, and entertainment).

THIS WAY

A show to point the many ways that will lead to the future.

Graduate work
Work by Bachelors and Masters that focus on the students' many different views on the world, the issues that engage them, and therefore potentially the different design roles they can play, from inventor to behaviorist, educationist to activist.

Events
A debate, MY WAY, on Wednesday at 17.00 featuring past graduates who engage with the world each in their own different ways from Bas Princen to Christien Meindertsma and Dries Verbruggen and Claire Warnier. We will also highlight some of the current graduates whose interests range from health to map making, science to mine detectors. Chaired by Marcus Fairs of Dezeen, there will be an overview by Paola Antonelli from MoMA, New York. And there will be a series of Breakfast Conversations on Design, a collaboration between the DAE Masters and Premsela, Thursday to Saturday at 9.30 – 11.00.

Work with outside partners
An exhibit of two DAE projects with outside partners, the Municipality of Dordrecht and the Textile Museum Tilburg.
An exhibit of the work of photographer and DAE graduate Bas Princen who won a Silver Lion at the 2010 Venice Architecture Biennale, and which also was a part of the DAE City and Countryside project

The Café
The cafe is run by Keuken Confessies (run by DAE alumni) and staffed by students. It will be open Wednesday to Saturday 11–7, Sunday 11–6.

Alumni
You can meet Alumni on Saturday April 16th during the Aperitivo of La Bolleur.

THIS WAY will be open Wednesday to Saturday 11-7 Sunday 11-6

ANNE MIEKE EGGENKAMP / IGOR VAN HOOFF, EXECUTIVE BOARD
ILSE CRAWFORD, CURATOR / WALTER AMERIKA, CONNECTOR


 

Milan breakfasts


TRUST this breakfast

Thursday 14th April 2011 > See also these reports!
Introduction to the MA department of Design Academy Eindhoven: Gijs Bakker
Contextual introduction to the topic: Scott Burnham
Professionals attending the discussion: Alberto Meda
MA head professor contextual design: Louise Schouwenberg
DAE student/ alumnus: Tamar Shafrir
Moderator: Tim Vermeulen (Premsela)
 
During this “TRUST this breakfast” we will discuss and share ideas on the idea of TRUST.  An abstract and complex given that is fundamentally imbedded at the core of our daily lives, trust is the reliance we have on ourselves in relation to our surroundings, both material and immaterial. The recent economic crisis can also be considered as a crisis in TRUST. But what does this mean for design? Themes like demographic change, environmentalism, or for instance ethics within working conditions, information distribution or food production ask for a re-examination of what TRUST means and the role of design can play.
 

Open Design

Friday 15th April 2011 > See also these reports!
Introduction to the MA department of Design Academy Eindhoven: Gijs Bakker
Contextual introduction to the topic: Paul Atkinson
Professionals attending the discussion: Thomas Lommée, Martí Guixé, Yves Béhar, Tony Michiels (Studio Joris Laarman)
MA head professor information design: Joost Grootens
DAE student/ alumnus: Tal Erez
Moderator: Saskia van Stein (DAE, MA Source)
 
Open design embodies the ideology of a society in which each person can appropriate and contribute creatively by sharing and using information based on the ideology of open source. Given that we have access to the internet, the prosumer can participate in this process of open design. Designing for an open design questions the role, the status and the signature of the designer. During this “Open design breakfast” we will discuss and share ideas on the implications of for instance authorship, copyrights, taste and responsibility of the designer.
 

Design Matters!

Saturday 16th April 2011           
Introduction by Premsela director Els van der Plas
Professionals attending the discussion: Nacho Carbonell, Anne Feenstra, Hilary Cottam ( t.b.c.)
MA head professor social design: Jan Boelen
DAE student/ alumnus: Alicia Ongay Perez
Moderator: Saskia van Stein (DAE, MA Source)
 
The growing awareness of global inequalities in wealth, the distribution of materials, goods and services make designers turn to “real needs” with meaningful designs to serve all human beings. 5.8 billion people, or 90%, of the world’s total population of 6.5 billion have, little or no access to most of the products and services many of us take for granted; in fact, nearly half do not have regular access to food, clean water, or shelter. Addressing these issues with design's potential to develop new innovative solutions to seemingly persistent (social) problems is the way forward. In the “design matters! breakfast session” we will investigate what kind of design attitude does work in these contexts demand?


Time: 09.30-11.00
Location: Studio Zeta www.studiozetamilano.com
26, Via Fruili 20135 – Milano (Metroline 3, Station “Lodi T.I.B.B.”)
Language: English
Entree: Free
Seats 129 (so please be on time)

the milan breakfasts

by Design Academy Eindhoven and Premsela

You’re invited for breakfast during the opening week of the 50th Salone Internazionale del Mobile in Milan, Italy, by the Design Academy Eindhoven Masters and Premsela, Dutch Platform for Design and Fashion. In today’s world a complex context is a given: the themes, questions and opportunities that arise, are rapidly expanding the professional field of design.
Does Alberto Meda still trust?
Will Dutch Design reinvent itself?
How does Martí Guixé see the future?
During three breakfast sessions we will examine new design perspectives over coffee and croissants.
PLEASE JOIN US!

Dates: from 14 until 16 April 2011

THURSDAY 14 APRIL
TRUST THIS BREAKFAST
We talk with Scott Burnham, Lilet Breddels (Volume Magazine),
Gijs Bakker, Alberto Meda and many others about strategies for uniting trust and design.

FRIDAY 15 APRIL
OPEN DESIGN: ASK NOT WHAT
DESIGN CAN DO FOR YOU — ASK WHAT YOU CAN DO FOR DESIGN!
Can anyone be a designer? We talk with Paul Atkinson, Gijs Bakker, Joost Grootens, Martí Guixé and Yves Béhar about open design and more.

SATURDAY 16 APRIL
DESIGN MATTERS!
We talk about designing for social change with Els van der Plas,
Cheick Diallo, Ilse Crawford (tbc), Maria Teresa Leal and Jan Boelen.
 
THURSDAY 14, FRIDAY 15 &
SATURDAY 16 APRIL 2011 / 9.30 – 11.00 AM
STUDIO ZETA MILANO, VIA FRIULI 26, MILAN
METRO: PORTA ROMANA OR LODI TIBB F.S.
ADMISSION: FREE (INCLUDING BREAKFAST)