Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.


The Play's the thing


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CRISP prototoypes at exhibition Federal Experiments in Paddington, Australia

Bringing together leading international practitioners and researchers Feral Experimental aims to test the limits of possibility by exploring the boundaries and intersections of experimental practice in design thinking, speculative design, participatory and co-design.

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Design Review Sessions 7: Design Research for Well-being

CRISP has entered its final year of research. This is the moment to look at how to disseminate the knowledge we gained to the community, the creative industry and the society at large. In the heart of the Dutch Design Week, at Strijp-S we have found a location for our seventh Design Review Sessions in the newly redeveloped Natlab, the location where Philips’ innovation offices used to be.

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CRISP at the Design Research Society 2014 in Sweden

The field of Design research is growing quickly. Often academic conferences focus on specific topics, the Design Research conference in Umea (Sweden, June 2014) questioned big societal issues to push the boundaries of design research.

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