Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.




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GRIP presents @ Design Matters 20 November 2014

(Info and event in Dutch)

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Photo Slideshow DRS7 @ NatLab Eindhoven

On the 23rd of October, the seventh edition of the CRISP Design Review Sessions was held in the Natlab EIndhoven. The clip gives you an impression of the ethos and results of the day.

Veylinx at eDay 2014

As part of CRISP project CASD, start-up Veylinx was featured on this year's edition of the emerce eDay. Emerce eDay is a conference for Dutch marketing professionals and gives a platform for large companies as YouTube and Pixar.

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