Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.




The Play's the thing


Kindred Spirits


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EU2016 Creative Challenge Call

From the 1st of January till the 30th of June the Netherlands will host a major cultural festival in Amsterdam. The Future Europe Festival will feature performing arts, visual design and storytelling. The festival will be part of the Cultural Programme accompanying the Netherlands’ chairmanship of the European Union.

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GRIP Room for Inspiration @ Ventura Lambrate 2015, during Salone Del Mobile in Milan

GRIP is exhibiting the Room for Inspiration @ Ventura Lambrate 2015, from 14-19 April, during the Salone del Mobile in Milan.

Active Cues places first Tovertafel and wins New Venture award!

Some great news this month for the G-MOTIV project Active Cues. On March 11, the first ‘Tovertafel’ was revealed at Viattence in Heerde. This means the first product of Active Cues is now officially in use. As a surprise for the elderly, the table was wrapped as a present, revealed and immediately tested.

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