Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.


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Call for proposals NWO: Research Through Design

The Dutch NWO just opened a call for proposals regarding Research Through Design. The Research Through Design programme stimulates research in the fields of architecture, fashion and industrial design. In this call, researchers from universities can propose a project within these themes. Researchers from HBO level can also participate in the call.

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Cure and Care Exhibition in Taiwan

From 23 December 2014 until 8 March 2015, the Cure and Care exhibition on health and healthcare will take place at the Taiwan Design Museum in Taipei (Taiwan). This exhibition shows products that contribute and allow a longer and more independent quality of life.

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Michelle Baggerman - Precious Waste

Michelle Baggerman is a research associate at the Design Academy in Eindhoven. She is connected with the Smart Textile Services project and recently presented her project about using waste materials in textile weaving at the Dutch Design Week. Precious Waste uses old plastic bags to create yarn. This yarn is used to create new products.

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