Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.




The Play's the thing


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SELEMCA's Alice now in Boijmans van Beuningen

Care droid Alice is now on display at the Rotterdam museum Boijmans van Beuningen. It seems inevitable that technology is going to play an increasingly greater role in care. How about the Dutch digital care file, self-help apps for people with psychological problems and care robots for the elderly?

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Smart Textiles Expo at Tilburg Textiel Museum

From 21 January 2015 till 22 February 2015, the Textiel Museum in Tilburg has several Smart Textile Services prototypes on display. The exhibition shows visitors the value of Smart Textiles in Product Service Systems and explains the goal of the project and how it all started.

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Valentijn Visch (G-MOTIV) and Michaël Bas (RANJ) interviewed by Homo Ludens

Valentijn Visch (project leader G-MOTIV) and Michaël Bas (RANJ Serious Gaming, G-MOTIV project member) recently participated in an interview for the digital magazine Homo Ludens. The article depicts the role of scientific research in the development of applied games.

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