Strategic Creativity in Service Innovation

At the lectoraat (UK: Readership, US: Professorship) in Strategic Creativity we explore how design and creativity can play a strategic role in society and the economy in general, and in service innovation in particular. We do this with a 'thinking through making' approach where design and reflection go hand in hand.


This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery.




The Play's the thing


Kindred Spirits


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Valentijn Visch (G-MOTIV) and Michaël Bas (RANJ) interviewed by Homo Ludens

Valentijn Visch (project leader G-MOTIV) and Michaël Bas (RANJ Serious Gaming, G-MOTIV project member) recently participated in an interview for the digital magazine Homo Ludens. The article depicts the role of scientific research in the development of applied games.

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'Ik ben Alice' / 'Alice cares' documentary at International Film Festival Rotterdam

On the 23rd of January, the documentary about SELEMCA's healthcare robot Alice will be premiered at the International Film Festival in Rotterdam (director Sander Burger, producer KeyDocs). 'Ik ben Alice' (Alice cares) is about the development and results of the health care robot Alice.

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Happy holidays!

On behalf of the CRISP Creative Knowledge Office, we would like to thank all members and wish everyone a merry Christmas and happy holidays! Feel free to contact us via Twitter (@CRISPNL) or e-mail (