Bachelor Application 2015-2016 is closed!

Application STARTS from WEDNESDAY DECEMBER 17, 2014
Application DEADLINE is MONDAY March 16, 2015

Application Bachelor Course at DAE


Would you like to study at Design Academy Eindhoven?
Welcome, we are happy to inform you how to apply for the 2015-2016 Bachelor’s course!
(Our CROHO code in the Central Register of Higher Education Study Programs is 39111.)

In order to be admitted you need a HAVO-, VWO- or MBO-4-diploma (senior general secondary education, pre-university education, or senior secondary vocational education).

If you do not have the appropriate diploma, but you are 21 or over, you can still apply. In that case you must take and pass a HBO-test (the so-called 21+ test) to prove you are capable of working and thinking at the level that is required at a University of Applied Science (HBO). Prospective students in concern must arrange this test for themselves after being admitted.

Note for international students: Make sure to thoroughly check whether your diploma meets the above mentioned required Dutch standard.

For checking diplomas and other information on requirements for studying in the Netherlands:  see this Nuffic site and go to Study Options Admission Requirements.

Since education at Design Academy Eindhoven takes place in English, your English language skills should be sufficient enough to be able to communicate your ideas, present your work and have a dialogue about it. We will test your English communication skills in a practical, informal way; by listening to you and talking with you during the selection day (comparable to IELTS overall band score 6.0). Candidates with insufficient English skills cannot be accepted.

Only for candidates from China it is mandatory that they have a NESO certificate (which also contains an English language test like IELTS or TOEFL).

Selection criteria
Besides diplomas and/or tests, the following aspects are important in the selection procedure: creativity, vision, visual skills, reflective skills and a research attitude. In addition to this we are looking for candidates with an ‘open mind’.

Application: before Monday March 16, 2015
You can only apply for our Bachelor’s course through the online application form (Note for Dutch students only: do not apply through Studielink!) Once you have completed the application form and confirmed it, you will first receive a confirmation mail. Next we will send you a mail with the invitation (date and time) plus information about your admission interview.

There are no costs to participating in the admission.
The selection committee will be looking forward to meeting you!

If you wish to cancel your application, send an email to stating ‘cancellation application’ and please explain why.

Any questions?
If you have any questions, please contact us by email at:



Selection days: April 20 - April 21 - April 22 - April 23, 2015

Please bring the following to the selection day:

  • the printed and signed PDF of your application form
  • your portfolio
  • about 5 (or more!) projects that you have made yourself; preferably some 3D projects too
  • your small 1 Euro assignment + your big home assignment (see below)
  • a simplified printed version of your portfolio (on A4; stapled, no plastic covers) which we will keep for our dossier and which has on:
    - page 1: your name, a picture of you and your contact details
    - pages 2-3: pictures of your small 1 Euro assignment + your big home assignment
    - further pages: pictures of some (10-15) of your own, recent projects

All candidates who apply for admission will be invited to a selection day. The selection days will take place on Monday April 20, Tuesday April 21, Wednesday April 22 and Thursday April 23, 2015 at the academy in Eindhoven. You will receive an invitation for one of these days.

In order to get to know you, your views, your passions and qualities, we schedule 15-minutes for you to present your work and to answer questions we might have about it. The main topics will be: your portfolio, your two home assignments and other projects you have made and want to show. We are very much interested in your way of working and thinking, so please show other steps in your process as well (like ideas, sketches, choices) and not just the end-results.

Your presentation should be in English. We like you to feel at ease so you can grab your moment; that is why we advice you to prepare and practice your presentation at home.

The presentations take place in groups of about 10 candidates. Together (one by one) you will be presenting to an admission committee of two academy teachers. The setting will be almost like an academy class, where you, the teachers and your fellow candidates, will be looking at all the work, asking questions and sharing observations. Feel free to speak up and share what you think. This collective admission will take half a day (a morning or an afternoon), altogether.

Early May we will send you the results of your application by e-mail. Possible outcomes are:

1) admission, or
2) placement on a standby list (which stays open until the end of August 2015), or
3) rejection.

Admission is valid only for the academic year for which you have applied. Only if you fail to pass your final exams (secondary education) your admission will remain valid for another year. Definite admission is always on the condition of having passed the necessary diploma/test and having paid the tuition fees.

Overseas candidates
We have no indication beforehand about your talents or skill level. Therefore we recommend that candidates who have to travel very far to come to Eindhoven for the selection day should ask their art/design teachers or other professionals for advice on whether applying to this design academy would be feasible for you. Please note that such an advice is no guarantee for admission.

Note for visa students
For visa students there is an extra requirement. Once admitted you need to obtain at least 30 ECTS (European Credit Transfer System) per year of your study. If you do not reach that minimum result per year, your visa will expire. In that case re-registration will not be possible.



The home assignment consists of two parts:

  1. Mandatory small assignment
  2. Choose one of the four big home assignments


A. Mandatory small assignment for all candidates

ONE EURO: Well designed / Poorly designed

Buy a ‘well designed’ product for 1 Euro and buy a ‘poorly designed’ product for 1 Euro.

You have one minute in total to explain why the products you have chosen are ‘well designed’ or ‘poorly designed’.


B. Choose one of the four big home assignments

1. REMEMBER: Create a memorial ritual for a person close to you

Who is the person you want to design this ritual for? What about his/her characteristics, daily routines, childhood, study, work etc.

When you have finished your research, you design a memorial ritual that fits this person. The design can be very specific (product) or a ceremony.

Present to the admission committee your complete process: your research, your ideas, sketches, steps and choices and of course your final (3D) result.  

2. MINIMAL: Design a series of three products for a minimalist

What do you think as upcoming designer about minimalism? What is minimalism and what can you do with minimalism as designer?

When you have finished your research, you design a series of three products for a minimalist and make a 3D (scale) model of each one of them.  

Present to the admission committee your complete process: your research, your ideas, sketches, steps and choices and of course your final 3D results.  

3. BEHAVIOR: Design a tool to change behavior

Which behavior irritates you? This can be behavior on a small personal scale: your own behavior. Or on a bigger scale: how people behave in public spaces. What specifically is it that annoys you? How can you influence this behavior as a designer? What do you need for that? Design a tool, or a set of tools to change this irritating behavior.

Present to the admission committee your complete process: your research, your ideas, sketches, steps and choices and of course your final 3D result(s).  

4. NEW LIFE: Design a new family of …

What are the specific characteristics of your family, how are they related? Your family is your source of inspiration; explore them, interview them, and give us a peek into the kitchen of your family.

After this research you give birth to a new family of … ? (a family of 3D products, or other expressions; whatever you want!), in which you translate the characteristics of your family. So any kind of products/expressions, as long as the results are related to each other like a family.

Present to the admission committee your complete process: your research, your ideas, sketches, steps and choices and of course your final models. 

Good luck and see you in April 2015!

Tuition Fee 2015-2016


• Statutory tuition fee   € 1.951, -
• Institutional tuition fee   € 8.432, -

• Academy Fund   € 105,-
• Administration fee
  for payment in installments   € 24,-


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