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DESIGN DEPARTMENTS

Design Academy Eindhoven does not structure its courses along the lines of the classical disciplines such as graphic designer, interior designer or, for instance, fashion designer. Nevertheless you will find some recognizable categories in our educational programme. These are distinguishable by their different approaches to the subject. ‘Man’ requires different characteristics for each product or service in each different context. Think of a chair in a public space, in someone’s spare time, or at work. This is why the academy has a number of different design departments. The thing they all have in common is the fact that they focus on man. Man and...

In addition to the design departments our educational programme consists of the four Kompas departments Atelier, Forum, Lab and Market. These compass points ensure that you will be considering your role as a designer and the significance of design in our society from a different perspective each time.
 

With their different accents and orientations the Kompas classes will give you a basic level of knowledge and skills.
This will act as the seed-bed form which you will be able to continue to develop your talent. The four compass points together form the full professional framework of design:

Market allows you to develop your personal talent into content that is suitable for business. Things such as presentation, entrepreneurship, economical aspects and your own position as a professional are the focal points.

At Forum you will be placing design and the design profession in a socio-cultural context. You will learn to understand and interpret the times in which we live through research and reflection.

Lab is the academy’s laboratory. Here you will be conducting methodical research and performing in-depth experiments. You will learn abstract thinking and analytical methods. The central focus is on the interaction between the creator, the product and the user.

At Atelier you will learn how to think while you act. You will consider your own process and growth and become more conscious of your intuition, uniqueness and authenticity.

BROCHURE BACHELOR

Food Non Food

Designers design for people. Food is at the heart of what people need, and it is something that binds us all. It is energy in the broadest sense. Major problems such as far-reaching industrialisation, animal welfare, bee mortality and obesity have given the subject of food an increased urgency.

Interest in food is growing fast both within the academy and outside it. There is a need for creative minds that can address the various issues within the subject of food. There is great scope for innovation, for clarification, for exposing and questioning traditions and for a more poetic or artistic approach to food.

Laura van Os 'Victoria'(2012)

Man and Well-Being

‘Cool head, warm heart’. Things, environments, and experiences that are designed to enhance life and enable us to thrive. Whether you are looking at for example, cutlery, water, dance or design for the health care system, wellbeing is the starting point for your design approach. You design with a view to integrating the way things look with human experience; you look at projects from a physical and emotional perspective, practical and poetic, individual and social.’One eye sees, the other feels’.


Asnate Bočkis ‘Floating Among Clouds, Trapp and Cloud’ (2012)

Man and Identity

As an Identity student you will have a set of ‘’antennae’’ for the things that are brewing beneath the surface of our everyday lives. You have a natural curiosity for every new thing around you and you are able to sense which influences will affect tomorrow’s tastes and styles. You are able to predict the way people will want to live in the future and to combine them with the re­levant shapes and materials.

Ionie Chamilaki ‘Pronkpak’ (2012)

Man and Activity

Whether the focus is on work, rest, or play, at Man and Activity you will be looking for ways to improve those pro­ducts and services that have brought us to where we are today. You will study the changing needs in society in great detail and explore how new developments in technology may be used.

Remi van Oers ‘Easy-Car-Jack’ (2010)

Public Private

The increasing blur between public and private changes the way we should address these two domains. Especially in the crossover, on the borders and in the extremes of this new field, we find the challenges where our designers can make a difference.

Eveline Visser ‘Bird City’ (2010)

Man and Mobility

Man and Mobility studies creative solutions for products and services related to the mobility of people, goods, and data. You will study the opportunities that can be created from our mobile society and the current and future states of technology.

Ries Geurts ‘Any Place, Any Where, Any Time’ (2012)

Man and Leisure

How do we shape our most personal time and how do we make sense of it? Are there any better, cleaner, more beautiful, more fascina­ting, more meaningful ways to do this? Within the department of Man and Leisure you will be observing the ways people spend their spare time with an open and inquisitive eye, and this will be the guiding principle in your designs.

Jan Pieter Kaptein, 'Self Unself laboratory'

Man and Communication

The Man and Communication programme is aimed at helping you develop a broad and comprehensive expertise in visual communication. Not just to learn how communication works and how to apply this, but also to develop a perso­nal, social and cultural identity.

Suyin Tjon A Hie ‘A Plastic Life’ (2011)