Designers are storytellers, mapping experts, explorers. Because design is for people. They use it in their daily life, they marvel at it, or they talk about it. The design has to appeal to them. So, how does the designer do that? How does he gather facts? What tools and methods does he use? And how does he bring that across in the actual project?
In today’s round table discussion Danielle talks to graduates, lecturers, alumni and researches about the tools of a designer. Empathy, journalism, storytelling, knowledge: all words often heard in the realm of design.
Monica Alisse, Design Academy alumnus graduated last year with her Mapping Malala project. She is intrigued by the crossovers between journalism and design. She has her own exhibition during DDW called Design and Journalism.
The reporters ask graduates and visitors about their associations with design tools. What is mapping? What is empathy and how does it serve the designer. As one of the graduates says: the word tool might be the most common word within the walls of Design Academy.