Current Articles | Archives | Search

Last Friday 14-09-2012 we visited Forbo Flooring.

Enlarge images here >>

In todays world we are overloaded with information through all kinds of media.
To make people aware of a company or a brand, you need to know what the brand
can promise. In fact you need a clear concept about this promise, which is consistent
in everything the brand does. So the message will be clear in all its aspects: the product,
the service, the environment, the events/formats, the people, the communication.

However, it is impossible to do everything on your own.
To be succesful, you’ll need people to collaborate with, giving you ability to excell.
So you can focus on the things you’re good at and complete your work with others,
instead of being a mediocre generalist doing everything on it’s own.

Team effort and personal excellence
This assignment will be executed in teams, like in a business environment.
You will be assigned to define with your group what the synergy is within your team,
and will define this in a clear message.

What is the value of your group, what is the meaning of your group, what is your proposition
(your promise), how can you add value and what is the message?
How can your groups strengths be of importance for Forbo Flooring?
Can your group come up with the key concept for Forbo Flooring and win this pitch?

Published: 14-Sep-2012 11:01


  • Visiting Forbo Flooring

    Forbo Flooring - Surprise.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Answering questions.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Cradle to Cradle.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Edo Rem is briefing the students.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Josee de Pauw talking about the upcoming collection.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Looking at the samples from the design department.JPG

DAEnews tweets

TweetId: 976778966831976448 DesignAcademyEindhoven DAEnews DAEnews Our Catalogue of the 2017 Graduation Show - MINED - , designed by Studio Joost Grootens, has been selected as one o… 22-03-18 11:13
TweetId: 969191541003743234 DesignAcademyEindhoven DAEnews DAEnews We are developing a critical visual and verbal language. It is getting sharper 01-03-18 12:44
TweetId: 967701454331920388 DesignAcademyEindhoven DAEnews DAEnews Couldn't make it to the Graduation Show last year? There is still a chance to see nine of our inspiring graduates a… 25-02-18 10:03
TweetId: 967285462921564160 DesignAcademyEindhoven DAEnews DAEnews Design Indaba invites graduate designers from around the globe to present during the Design Indaba conference in Ca… 24-02-18 06:30
TweetId: 966639476910026753 DesignAcademyEindhoven retweeted MCDMagicFactory MCDMagicFactory MCDMagicFactory #DESIGNINDABA DAY 2! After losing his eyesight, product designer Simon Dogger developed the Emotion Whisperer, a t… 22-02-18 11:43
TweetId: 966597697166823424 DesignAcademyEindhoven DAEnews DAEnews Our students are among those who will make the transition happen. An interview between Gert Staal and Joost Grooten… 22-02-18 08:57
TweetId: 962254563657961474 DesignAcademyEindhoven DAEnews DAEnews Potluck of Ideas 2018 - "We want to help students see that they can become contributors to the culture of the schoo… 10-02-18 09:19
TweetId: 961513689575718912 DesignAcademyEindhoven DAEnews DAEnews MOAM returns with the fastest pop-up exhibition ever: Generation 2018. De exhibition shows unique, multidisciplinar… 08-02-18 08:15
TweetId: 959345452515721216 DesignAcademyEindhoven DAEnews DAEnews In the minor Reframing Textiles 2017-2018, 3rd year students of the Design Academy Eindhoven looked at textiles thr… 02-02-18 08:39
TweetId: 959339176255737856 DesignAcademyEindhoven retweeted Andriana Boyrikova ABoyrikova ABoyrikova There are too many things happening in this pulsating city of invention and it's impossible to tell about all of th… 02-02-18 08:14