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Last Friday 14-09-2012 we visited Forbo Flooring.

Enlarge images here >>

In todays world we are overloaded with information through all kinds of media.
To make people aware of a company or a brand, you need to know what the brand
can promise. In fact you need a clear concept about this promise, which is consistent
in everything the brand does. So the message will be clear in all its aspects: the product,
the service, the environment, the events/formats, the people, the communication.

However, it is impossible to do everything on your own.
To be succesful, you’ll need people to collaborate with, giving you ability to excell.
So you can focus on the things you’re good at and complete your work with others,
instead of being a mediocre generalist doing everything on it’s own.

Team effort and personal excellence
This assignment will be executed in teams, like in a business environment.
You will be assigned to define with your group what the synergy is within your team,
and will define this in a clear message.

What is the value of your group, what is the meaning of your group, what is your proposition
(your promise), how can you add value and what is the message?
How can your groups strengths be of importance for Forbo Flooring?
Can your group come up with the key concept for Forbo Flooring and win this pitch?

Published: 14-Sep-2012 11:01


  • Visiting Forbo Flooring

    Forbo Flooring - Surprise.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Answering questions.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Cradle to Cradle.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Edo Rem is briefing the students.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Josee de Pauw talking about the upcoming collection.JPG

  • Visiting Forbo Flooring

    Forbo Flooring - Looking at the samples from the design department.JPG

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