Current Articles | Archives | Search

Friday February 8th, third year students of the Compass department Market of DAE, gave their final presentation at Forbo Flooring in Asseldelft. The students worked in teams, to see if the synergy of their joined effort really would add value to the question Forbo Flooring asked them in the beginning.

Six groups presented their vision on how a company like Forbo Flooring can elaborate their brand and stretch their values to meet the requirements of the future. PURE, Deux Dots, Unscrew, Studio weekend, Crest and Swealt pitched. And in the end we had a winner...

Forbo Flooring was positivally surprised by all the contributions. The leading concept from the team Deux Dots called "Connected" was evaluated as the best concept that was: scalable, very open and had a lot of opportunities! Forbo Flooring will see how and at what stage this new approach can become important.

DAE is thankfull for this valuable relationship with Forbo Flooring. This project most definite had impact on the developement of these students. The relation with the industry is key for DAE, that's why we treasure our Circle of Friends.

Published: 15-Feb-2013 10:14


  • Marmoleum redefined

    Forbo Flooring - Looking at the samples from the design department.JPG

  • Marmoleum redefined

    Deux Dots poetry is connecting Forbo heritage to the future.JPG

  • Marmoleum redefined

    Studio Weekend presents a tasty concept.JPG

  • Marmoleum redefined

    The Forbo team is evaluating all presentations.JPG

  • Marmoleum redefined

    Reaction on feedback by the students.JPG

  • Marmoleum redefined

    Waiting for the verdict.JPG

  • Marmoleum redefined

    And the Winner is.JPG

  • Marmoleum redefined

    Walter Amerika with students of Market3.JPG

  • Marmoleum redefined

    Evaluation forms for all 6 groups that presented.JPG

  • Marmoleum redefined

    Happy faces after the presentations - all students passed Market3.JPG

DAEnews tweets

TweetId: 955795467148910592 DesignAcademyEindhoven retweeted Kikkerland Design Kikkerland Kikkerland Voting ends tomorrow for our 11th Design Challenge! The Students from @DAEnews worked tirelessly and created an inc… 23-01-18 13:32
TweetId: 955790616859987968 DesignAcademyEindhoven DAEnews DAEnews Frans Bevers winner Jan Lucassen Award 2017 23-01-18 13:13
TweetId: 952849106078261248 DesignAcademyEindhoven DAEnews DAEnews Guglielmo Poletti is also one of the nominees for the Nominees for the Wallpapers’ Officine Panerai Next Generatio… 15-01-18 10:25
TweetId: 952848902830641152 DesignAcademyEindhoven DAEnews DAEnews Every year, M&O puts six young talents under the spotlight and awards them with the Rising Talents Awards. We are v… 15-01-18 10:24
TweetId: 951025573266063361 DesignAcademyEindhoven DAEnews DAEnews "Eindhoven was a sad city that no one wanted to stay in," remembers designer Piet Hein Eek, who went against the gr… 10-01-18 09:39
TweetId: 949938157205708800 DesignAcademyEindhoven DAEnews DAEnews With some designers embracing gloomily serious topics at Dutch Design Week, it’s no wonder that others decided to l… 07-01-18 09:38
TweetId: 949212878267174912 DesignAcademyEindhoven DAEnews DAEnews #DAEgraduate Fransje Gimbrere creates textile sculptures from natural fibres and recycled plastic 05-01-18 09:36
TweetId: 948482699852943361 DesignAcademyEindhoven retweeted di-conexiones DIconexiones DIconexiones Mirjam de Bruijn create tools to help desk workers improve their posture at @DAEnews via… 03-01-18 09:14
TweetId: 947603022753890304 DesignAcademyEindhoven DAEnews DAEnews Design Academy Eindhoven wishes you great success in the year to come. Cheers! 31-12-17 22:59
TweetId: 947073028101365760 DesignAcademyEindhoven DAEnews DAEnews #DAEgraduate Marie Caye (BA Food Non Food) created SAM, the soft drink machine that is in charge of his own life 30-12-17 11:53