Current Articles | Archives | Search

Friday February 8th, third year students of the Compass department Market of DAE, gave their final presentation at Forbo Flooring in Asseldelft. The students worked in teams, to see if the synergy of their joined effort really would add value to the question Forbo Flooring asked them in the beginning.

Six groups presented their vision on how a company like Forbo Flooring can elaborate their brand and stretch their values to meet the requirements of the future. PURE, Deux Dots, Unscrew, Studio weekend, Crest and Swealt pitched. And in the end we had a winner...

Forbo Flooring was positivally surprised by all the contributions. The leading concept from the team Deux Dots called "Connected" was evaluated as the best concept that was: scalable, very open and had a lot of opportunities! Forbo Flooring will see how and at what stage this new approach can become important.

DAE is thankfull for this valuable relationship with Forbo Flooring. This project most definite had impact on the developement of these students. The relation with the industry is key for DAE, that's why we treasure our Circle of Friends.

Published: 15-Feb-2013 10:14


  • Marmoleum redefined

    Forbo Flooring - Looking at the samples from the design department.JPG

  • Marmoleum redefined

    Deux Dots poetry is connecting Forbo heritage to the future.JPG

  • Marmoleum redefined

    Studio Weekend presents a tasty concept.JPG

  • Marmoleum redefined

    The Forbo team is evaluating all presentations.JPG

  • Marmoleum redefined

    Reaction on feedback by the students.JPG

  • Marmoleum redefined

    Waiting for the verdict.JPG

  • Marmoleum redefined

    And the Winner is.JPG

  • Marmoleum redefined

    Walter Amerika with students of Market3.JPG

  • Marmoleum redefined

    Evaluation forms for all 6 groups that presented.JPG

  • Marmoleum redefined

    Happy faces after the presentations - all students passed Market3.JPG

DAEnews tweets

TweetId: 987347909719932928 DesignAcademyEindhoven DAEnews DAEnews Billie van Katwijk’s luxurious designer bags target our sense of beauty - and our value systems #DAE #NOTFORSALE 20-04-18 15:11
TweetId: 987317207674834945 DesignAcademyEindhoven DAEnews DAEnews Taking press photos into the realm of virtual experience, Donghwan Kam brings the plight of refugees into the heart… 20-04-18 13:09
TweetId: 987272412076171264 DesignAcademyEindhoven DAEnews DAEnews Visit DAE graduate Alice Bleton’s Monade Capsule, hovering above Via Crespi’s streetscape, for a physical and conce… 20-04-18 10:11
TweetId: 987211007419387904 DesignAcademyEindhoven DAEnews DAEnews Join us for the last breakfast talk and test the value of a basic income system over a cup of coffee at Osteria, Vi… 20-04-18 06:07
TweetId: 986954568952000512 DesignAcademyEindhoven DAEnews DAEnews How do things inform our reality? At Via Crespi, Nadine Botha’s The Politics of Stuff investigates how objects acqu… 19-04-18 13:08
TweetId: 986940978480074752 DesignAcademyEindhoven DAEnews DAEnews Come and join us tonight at the Basic Income Café where classic tunes from the jukebox of Bar Tabacchi Varisco, whi… 19-04-18 12:14
TweetId: 986912541069672449 DesignAcademyEindhoven DAEnews DAEnews Experience on the spot how DAE graduate Razma Hassani’s playful footwear can reinforce both individuality and stres… 19-04-18 10:21
TweetId: 986906183293390849 DesignAcademyEindhoven DAEnews DAEnews At 6PM, The original bartenders of Osteria Crespi return to serve up wine and spritz, while local shopkeepers and r… 19-04-18 09:55
TweetId: 986905980746321920 DesignAcademyEindhoven DAEnews DAEnews Tonight, the Basic Income Café will turn into a site for discussions, toasts, gossip, musical interventions by the… 19-04-18 09:54
TweetId: 986848116384108545 DesignAcademyEindhoven DAEnews DAEnews Join for a coffee and a croissant at today's breakfast talk at 10:00 at via Pietro Crespi 14! Studio Formafantasma… 19-04-18 06:05