Current Articles | Archives | Search

In 2013, Design Academy Eindhoven signed the Design Deal – an innovative collaboration connecting design, social diversities, public space and governing organizations. The Design Deal partnered the Province of Drenthe, the municipality of Noordenveld, Penitentiary Facility Veenhuizen, and Design Academy Eindhoven. With the help of the Ketter&Co foundation, the Design Deal created the social design initiative called "Veenhuizen Collection”.

The Veenhuizen Collection is now a rich assortment of social design products and services that the Design Academy students have created. All projects in the Veenhuizen Collection are linked to its authentic origin; the town of Veenhuizen, her one of a kind history and whatever her future might hold. The designs tend to rethink social hierarchy, cultural interaction and the use of public space, using the knowledge and participation of Veenhuizen’s inhabitants and sustainable, local resources. The ways the Man and Leisure students renew and rethink the use of the unique aspects of the Veenhuizen area, demonstrate the success of the Design Deal.

Based on this, this coming September 21st all participating partners will sign the Design Deal 2.0.

The vision for the future of this deal is focussed on connecting people from different backgrounds and abilities. The prison in Veenhuizen hopes to offer detainees a vision and a new chance. For the Man and Leisure students it means an opportunity to use their creative talent and conceptual thinking in a very real situation.


The signing of this deal will also give form to ‘WEELDE’, a project by Liesje Lobki.  ‘WEELDE’ is a series of tablecloths depicting different social classes in modern society that encourages cooperation and understanding between the different participating organisations.

Published: 15-Sep-2015 13:16
  • Design Deal 2.0

    WEELDE - embroidery project Veenhuizen for signing Design Deal 2

  • Design Deal 2.0

    WEELDE in use - embroidery project Veenhuizen for signing Design Deal 2

  • Design Deal 2.0

    WEELDE in use close up - embroidery project Veenhuizen for signing Design Deal 2

Photography: Polle B. Willemsen

DAEnews tweets

TweetId: 976778966831976448 DesignAcademyEindhoven DAEnews DAEnews Our Catalogue of the 2017 Graduation Show - MINED - , designed by Studio Joost Grootens, has been selected as one o… 22-03-18 11:13
TweetId: 969191541003743234 DesignAcademyEindhoven DAEnews DAEnews We are developing a critical visual and verbal language. It is getting sharper 01-03-18 12:44
TweetId: 967701454331920388 DesignAcademyEindhoven DAEnews DAEnews Couldn't make it to the Graduation Show last year? There is still a chance to see nine of our inspiring graduates a… 25-02-18 10:03
TweetId: 967285462921564160 DesignAcademyEindhoven DAEnews DAEnews Design Indaba invites graduate designers from around the globe to present during the Design Indaba conference in Ca… 24-02-18 06:30
TweetId: 966639476910026753 DesignAcademyEindhoven retweeted MCDMagicFactory MCDMagicFactory MCDMagicFactory #DESIGNINDABA DAY 2! After losing his eyesight, product designer Simon Dogger developed the Emotion Whisperer, a t… 22-02-18 11:43
TweetId: 966597697166823424 DesignAcademyEindhoven DAEnews DAEnews Our students are among those who will make the transition happen. An interview between Gert Staal and Joost Grooten… 22-02-18 08:57
TweetId: 962254563657961474 DesignAcademyEindhoven DAEnews DAEnews Potluck of Ideas 2018 - "We want to help students see that they can become contributors to the culture of the schoo… 10-02-18 09:19
TweetId: 961513689575718912 DesignAcademyEindhoven DAEnews DAEnews MOAM returns with the fastest pop-up exhibition ever: Generation 2018. De exhibition shows unique, multidisciplinar… 08-02-18 08:15
TweetId: 959345452515721216 DesignAcademyEindhoven DAEnews DAEnews In the minor Reframing Textiles 2017-2018, 3rd year students of the Design Academy Eindhoven looked at textiles thr… 02-02-18 08:39
TweetId: 959339176255737856 DesignAcademyEindhoven retweeted Andriana Boyrikova ABoyrikova ABoyrikova There are too many things happening in this pulsating city of invention and it's impossible to tell about all of th… 02-02-18 08:14