BodyBackground
Menu

News

Current Articles | Archives | Search

Within the Veenhuizen Collection, design acts as a connector between designers, detainees, residents and entrepreneurs. To create this unique collection, Design Academy Eindhoven graduates work alongside detainees and the village.

 

The former paupers’ colony
The Veenhuizen Collection is an anthology of systems, methods, projects and products that originate in the unique prison town of Veenhuis, in the province of Drenthe. Books such as Het Pauper Paradijs by Suzanna Jansen and De Koloniekak by Mariet Meester, have given Veenhuizen national fame.

A village that looks like nothing like other villages, Veenhuizen is a former reform colony whose over one hundred national monuments give us a glimpse of its unique past.

After the end of Napoleonic rule in the Netherlands, there was widespread poverty. Johannes van den Bosch wanted to fight it and in 1818 started a social experiment by establishing a trial 'reform colony'. Offering the impoverished population a new start in life within the protection of the agricultural colony and afterwards returning them to society: this was the purpose of the colony. The paupers were provided with work, shelter, education and care. A few decades later, Johannes van Den Bosch transferred his reform colonies to the state, and Veenhuizen became a well-equipped, government-run reform institute.

Veenhuizen increasingly took on the role of a penal institute. After World War I the first criminals were incarcerated here. And today, two working prisons remain. Fitted, of course, with a well-equipped prison workshop where the detainees work.

The Veenhuizen Collection
The Veenhuizen Collection is the work of two groups: the detainees on the one hand, and Design Academy Eindhoven graduates on the other. The collection consists of projects and products designed by  Design Academy Eindhoven graduates, which are developed and manufactured in the prison.

The past, present and future of Veenhuizen form the central focus. The rich history of the place, ranging from poverty alleviation to historical crafts, serves as a starting point.

Detainees can attend workshops to master various skills. This skills acquisition not only ensures that the products can be produced, it also contributes to  the workman’s self-esteem.

Las_Tig
One example of a successful project is Las_Tig. There is a worldwide demand for good TIG-welders, and to meet the need welding workshops were offered at the Veenhuizen prison. Studio UNITT spotted an opportunity and designed a bicycle with a TIG-welded frame. Detainees can now obtain their welding diploma by welding a flawless Las_Tig bicycle frame. The certificate increases their chances of finding employment after completing their sentence. Each bicycle frame features  a unique number: the detention number of the prisoner who made the bike.  A tip: all the Veenhuizen Collection products can be viewed and ordered on their website

Collaboration
Every spring and autumn, students from different DAE Bachelor programs travel to Veenhuizen to contribute to the Veenhuizen Collection. The designers of the most promising projects are invited to participate in the Veenhuizen Collection after they graduate. 
All of this is part of the Design Deal, which was signed in 2013 by the Province of Drenthe, the Noordveld municipality, the Veenhuizen penitentiary institute and Design Academy Eindhoven. From that moment onwards the Veenhuizen Collection has been an official Friend of Design Academy Eindhoven.

The labour market of the future
For newly graduated DAE students, the Veenhuizen Collection offers many interesting opportunities. They can follow up on their graduation project and continue developing their talents. The programme also has a positive impact locally; the designers work with local entrepreneurs, lending them their innovative take on existing projects, products or problems. Irene Fortuyn, the Head of DAE’s Man and Leisure department and Creative Director of KETTER & Co, who initiated the Veenhuizen Collection, told the Drenthe op Dreef conference that the number of projects and products continues to expand.

Fortuyn: "I look at it as a pebble that we have thrown into the water. It keeps creating new ripples. Right from the beginning, we have had the pleasure of working so well with the municipality of Noordenveld, the province of Drenthe, the Veenhuizen Development Bureau and the prisons. Together, you can really get things done. "

The following designers are currently part of the Veenhuizen Collection: Malou van Dijck, Goof van Beek, Laurentius de Ruiter, Liesje Lokbi, Lisa Hu, Sarah Hutschinson, Thomas Trum, Bobby Dekker, Joost Dingemans, Minseong Wang, Laura Ferriere, Eleonore Delisse, and Studio Siem & Pabon.

Take a look at the website for more information http://collectieveenhuizen.nl/ or read the recently published article in Drenthe op Dreef here

 

Published: 15-May-2017 10:49

Categories

Home News
  • The Veenhuizen Collection

    Weelde from Liesje Lokbi

  • The Veenhuizen Collection

    Las_Tig from Studio UNITT

  • The Veenhuizen Collection

    Turver from Thomas Trum

  • The Veenhuizen Collection

    Veenhuisjes from Adrianus Kundert

DAEnews tweets

TweetId: 910784917344215040 DesignAcademyE'hoven DAEnews DAEnews Watch the HagueTalks livestream with #DAEalumni Dorota Gazy and Daan Wubben, tonight, 19.30 hrs. --> https://t.co/eZy4qEcsGY 21-09-17 08:37
TweetId: 910426053759266818 DesignAcademyE'hoven DAEnews DAEnews Imagine alternatives to the world of illness and institutions that spring to mind when we think of healthcare -->… https://t.co/xWY6RF8dFf 20-09-17 08:51
TweetId: 910164508945129472 DesignAcademyE'hoven DAEnews DAEnews Designer #AlexandreHumbert Muda to create a film about the recent collaboration between #DAE and #PaleisHetLoo --> https://t.co/bpqgAot8EY 19-09-17 15:31
TweetId: 910050684460044289 DesignAcademyE'hoven DAEnews DAEnews Congrats, #DAEalumnus Julia Van Zanten for raising another investment for CarinWear --> https://t.co/moo9xg60CP https://t.co/Mcs5d5hloP 19-09-17 07:59
TweetId: 909689216883453952 DesignAcademyE'hoven DAEnews DAEnews @nini_nu_13 @nini_nu_13 please check your inbox, I send you a DM 18-09-17 08:03
TweetId: 909679841846398976 DesignAcademyE'hoven DAEnews DAEnews Li Edelkoort shows DAE graduates during the London Design Festival #CarpentersWorkshopGallery #TheGraduate(s) --> https://t.co/BByvPQKVhU 18-09-17 07:25
TweetId: 907541387830349824 DesignAcademyE'hoven retweeted E52 e52nl e52nl MIT's "35 Europese innovatoren onder 35" met Eindhovense designers Dave Hakkens en Pauline van Dongen -… https://t.co/DZrFV5UI4o 12-09-17 09:48
TweetId: 898079449006182400 DesignAcademyE'hoven DAEnews DAEnews Court Dance from #DAEalumnus Dorota Gazy is nominated for the European Youth Award 2017! #Congratulations >… https://t.co/s5hj40e5Cw 17-08-17 07:10
TweetId: 897740582617010176 DesignAcademyE'hoven DAEnews DAEnews When science and art become one.. https://t.co/nYU8g3iCkf https://t.co/pA6wnQEIvs 16-08-17 08:43
TweetId: 897411364460867584 DesignAcademyE'hoven DAEnews DAEnews Marie Caye and Arvid Jense created SAM, the Symbiotic Autonomous Machine that even has is own bank account > https://t.co/GEGTx9s7RZ 15-08-17 10:55