Graduation Project 2013

Matthew Vos

Department: Man and Communication

Do It Yourself Butchering

The emotional link between the meat we eat and the animal that provides it, has been lost, says Matthew Vos. By presenting a live chicken in a box as a supermarket product, he confronts us with the reality of intensive farming. The dimensions of the box offer the chicken the same space it has in its short life of 42 days. It comes with a movie that shows you how to prepare it, and with which tools: an axe, a sharp knife, some rope and a chopping board will do the trick. Matthew shows it all, including the bloody details. Think again before buying a sad factory-farmed chicken...

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven
Photographs: Lisa Klappe