Graduation Project 2014

Miglė Nevieraitė

Gender freedom for toddlers

Department: Man and Communication

Pink Tints of Blue

Entering a toy store reminds us that modern Western society is a binary one, with a strict split between girls and boys. There is a pink section for girls and a blue one for boys. Activities are divided accordingly: cooking toys on the pink side, construction sets for the blues. Should such a divide be imposed on children? How does this affect our sense of gender? This computer application lets users play around with gender-assigning elements. Create your own gender by choosing masculine or feminine items, increase or reduce their feminine or masculine qualities, and explore the nuances.

Copyright Design Academy Eindhoven

Copyright: Design Academy Eindhoven