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Project

Baptiste Labat

Department: Man and Activity

Virtual Stew

WHAT
A radical rethinking of an iconic design to bring the design process to another level.

WHY
Humans have created a parallel dimension, the virtual world. It is a realm where everything is possible. According to Baptiste Labat this world of limitless possibilities should help us understand how we can stretch the boundaries within our own dimension: the physical world.

HOW
Using the technology of 3D-animations, Baptiste has pushed the envelope on a design archetype, the Thonet chair. It offered him a new attitude towards design creation. By animating the chair he gave movement to a static object, giving it a new look and feel. But the most dramatic effect: instead of an object, the design becomes an experience. “Use the virtual realm to free your mind!”

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Femke Rijerman