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Project

Alexia Oprean

Department: Man and Identity
Website: lexioprean.com

FREEVOLITY

WHAT
A flowerlike, tongue-in-cheek art and fashion magazine, promising to raise a smile.

WHY
We live in stressful times. It can overwhelm us and make us far too serious. Lexi Oprean has spotted a pressing need for joy. Noticing the relieving effect flowers can have with their brilliant colours, delicate petals and sweet scent, she took this as her inspiration for a new magazine. Its colourful pages express an off-beat cheerfulness in a range of categories and flicking through them frees the mind.

HOW
‘Freevolity’ is liberating in its layout, typography and content. Created entirely in Lexi’s apartment, it shows how small injections of frivolity can change your mood and attitude, making your world a lighter place.

QUOTE
Go pick a flower yourself today!

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Femke Rijerman