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Project

Jelle Spieker

Department: Man and Communication
Website: www.jellespieker.com

RENDERING MEANING:

WHAT
An analogue typographic display consisting of 210 paper ‘sails’ that are rotated by small motors to reveal a black or white side. Together they form a word or expression.

HOW
Pairs of synonyms appear in succession, highlighting slight nuances in meaning. ‘Angst’ for example, implies a general and existential emotional turmoil, while ‘fear’ describes an emotion caused by a perceived threat.

WHY
Constantly in motion, this public installation has a mesmerising quality. The paper has a physicality and sound that is more engaging than a screen. It introduces a new and unfamiliar format for presenting typography.

QUOTE
The display emphasises the importance of subtle nuances inherent in language.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Photo by Designer