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Project

Fanny Basanta Guerreiro

Department: Social Design
Website: www.fannybasanta.com

UPDATED TOYS

WHAT
Three toys — a ball, a rope and a hoop — fitted with sensors that activate a digital interface.

WHY
The toys have all the traditional benefits in terms of physical exertion and social interaction. But the addition of a digital layer expands the experience of play, thereby motivating and stimulating children. These responsible objects for future generations counter the negative effects of digitally immersive activities.

HOW
The digital layer makes traditional toys contemporary by incorporating elements familiar from video games and social media.

QUOTE
These make them interesting for children who increasingly engage with the world through smartphones and tables.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Nicole Marnati