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Project

Clara Martinez de la Escalera

Department: Man and Communication

HYPERSTITION

WHAT
A visual manifesto on the future of identity as augmented reality becomes embedded within everyday life, extending our perception and expression into the digital realm.

WHY
Augmented reality (AR) has already started to influence how we present our identity. As technology progresses, virtuality can create intangible layers around our body, determining the image we show in public, enabling digital fantasies to become a reality, and making the physically possible a secondary issue.

HOW
Clara Escalera explores how AR will shape identity expression by presenting it as a new step in fashion design, which includes colour-changing fur, anti-gravity shapes, and moving patterns. In her vision, clothes will be rendered rather than sewn.

QUOTE
Instead of wearing fabric and seams, we’ll be wearing code.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Photo by Designer