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Adelaide Tam

Department: Food Non Food
Website: www.adelaidetam.net

THE ULTIMATE MILK COW

WHAT
Three expressive trophies address the exploitation of the milk cow, which has been transformed from a farm animal into the ultimate milk production machine.

WHY
Did you know that the production per cow has increased by 61 percent over the last 25 years? And that there is a special award for farmers whose cow has produced 100,000 litres of milk? By adding three more prizes to this human-centred milk madness, Adelaide Lala Tam questions the morality of it all.

HOW
There is an award for the cow that is ‘always fertile’ and another one for the cow whose calves are ‘always female’. The third one, with the supersized udder, is waiting for the animal whose milk production is ‘always increasing’.

QUOTE
The milk cow faces devaluation while the dairy industry keeps booming.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Ronald Smits