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Project

Daan Rodie

Department: Man and Well being

PUPPY

WHAT
Educational toys for puppies that stimulate bonding and good communication with their owners right from the start.

HOW
The toys increase eye contact with a puppy, which is vital for these young animals. A short roll of fabric for example, brings owners up close for a game of tug-of-war. Through such play, the puppy learns core concepts such as picking things up, letting go and staying put. Each toy is made of recycled materials.

WHY
If puppies are not trained to communicate with people, they are likely to develop behavioural problems. They can become nervous or aggressive and end up in an animal shelter. This can be avoided through proper socialisation.

QUOTE
For puppies, nothing accelerates acceptance and mutual respect like play.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Ronald Smits