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Project

Martijn Cimmermans

Department: Man and Communication

FUCK BEING ALONE

WHAT
‘Fuck being alone’ is a streetwear collection with a focus on crossovers and co-creation, taking the rebellious paintings of daily life by Jan Steen as its inspiration for a new direction.

WHY
Martijn ‘Tino’ Cimmermans wants to pull streetwear out of its niche and into an inspiring collaboration. In an attempt to leave rivalry behind, he has created the brand ‘Teams Up’, with a mission to stimulate designers from various fields to work together.

HOW
He invited various artists and designers to develop prints for the new collection, inspired by Jan Steen’s work. Having these screen-printed onto the shirts and sweaters at the launch and pop-up shop put his battle cry — team up! — into effect.

QUOTE
We are building an industry of synarchy.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Photo by Designer