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Project

Mikaela Stenfalk

Department: Man and Communication

COLLECTIVE COLLECTION

WHAT
‘Collective Collection’ is an exhibition concept that visualises social media trends within art exhibitions.

WHY
To open up a discussion about how social media influences the way we look at art. Collective Collection also describes the tension between a curator’s vision and a visitor’s experience.

HOW
Using photogrammetry software and pictures from Instagram, Mikaela built up a spatial re-construction of the exhibition. Patterns became visible; areas of the exhibition that were documented less frequently became distorted or were even omitted completely, while well-documented areas — such as around the Mona Lisa — were depicted almost perfectly.

QUOTE
Is there a ‘right’ and ‘wrong’ way to experience art?

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Iris Rijskamp