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Project

Abel Kouwenhoven

Department: Man and Identity

TEAMWORK

WHAT
A clothing collection that celebrates collectivity instead of glorifying individuality. ‘Teamwork’ embraces football scarves as a common symbol of shared interest and pride.

WHY
In our increasingly individualistic society we are always being encouraged to distinguish ourselves from others — a mindset the fashion industry gladly supports. Abel Kouwenhoven, who feels that we have become too self-centered in many ways, has designed a clothing line that reinstates the positive power of collectivity.

HOW
The knit scarves have traditional club patterns and colours, and are emblazoned with phrases from famous football songs, praising unity and companionship. They are sown onto sweaters and jackets and only reveal their message when the proud wearer opens his arms to the people around him.

QUOTE
The fashion industry should focus more on communality.

Copyright Design Academy Eindhoven

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Copyright: Design Academy Eindhoven
Photographs: Photo by Designer