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“While etiquette is ingrained into culture, etiquette in technology is a fairly recent and challenging concept.”

A man holding a door for a woman, someone apologizing for sneezing in public, locking a bike safely in a public bike parking and a car stopping for a light that just turned red. In ‘real’ everyday life these events seem ordinary. They happen time after time, for everyone to be seen. They seem to make sense. When trying to locate similar behavior online, a different reality appears. A lock is no longer a lock, your neighbor lives on a tropical island and a door can be anonymously slammed in your face.

What is the role of design education when it comes to defining and sharing the responsibilities that we (as designers), as users of the Internet, need to take on? After their efforts to solve problems in real life, can designers contribute to a better virtual world as well?

During this debate each of the members of a carefully selected panel of experts in the field/fellow netizens will briefly introduce her/his perspective on a specific form of online behavior, before being confronted with the audience and a broad range of examples that address the (lack of) conduct in online situations.

From liking to sympathize, to copying to impress, “Netiquette. Designers as (internet )users” will shed fresh light on an urgent topic that deals with ‘what is’ and ‘what isn’t’ socially acceptable in online situations.


About the panelists:

Jessica Helfand (Design Observer)

“What does it mean to mourn in the modern world? I raised this very topic when I was invited to speak to the designers at Facebook several months ago. And I have not been able to forget it.
When a death is announced on Facebook, the only way to express sympathy is with a “like” button. The visual and emotional limitations of this practice are staggering, not only because our technological sophistication sits so far from our human (yes, communicative) capacity t

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.
“Design Observer is, now as ever, a champion for distinctive voices, engaging storytellers, and brave critics. In our view, to be a critic, you have to have an opinion that is founded in something solid and real, but it also means you have to be bold, willing to stake your ground and hold to it. Good criticism should be exciting to read, not snarky; enlightened, not superior; and analytical rather than dismissive.”


Florian Pfeffer (One/One)

“Digital networks, globalisation, collapsing eco systems and the search for a new social balance… looking back anthropologists might frame our time as the ‘tipping point’, a stage in which canny ‘surfers’ appear who understand how to ride the wave and how to shape the future. Designers could be those analytic surfers and give our societies new impulses. They are challenging existing structures, search for new answers and cross the boundaries of disciplines. With or without an assignment they are adopting themes and give design a new meaning. But: where are these new opportunities emerging? Which strategies are leading to success? Which business models are unfolding? And what does all of that mean for design as a profession, for the design education and the image designers create of themselves?”

Florian Pfeffer is co-founder of One/One; a studio which creates brand experiences and communication solutions across all media platforms. He is director of the :output foundation as well as the author of the book ‘To Do’ which looks at everyday life phenomenons, concrete examples, curiosities and positions from economy, the networked society, social sciences, art and (sub)cultures to investigate what we can learn for design at large. It is not only a book for designers but for everybody asking the question how we want to live - and how we can get there.


Arlette Bekink (Pictoright)

“We administer reproduction rights for approximately 2,000 Dutch and 50,000 foreign visual artists in the Netherlands. Pictoright collects and distributes all royalties to which authors are entitled. It operates in the following areas: reproduction rights (books, posters, press, merchandising etc.); resale rights (droit de suite); collective rights (i.e. reprographic rights, lending rights, tv/cable rights)”
Arlette Bekink is projectmanager collective rights at Pictoright. Pictoright is the author’s rights organisation for visual creators in the Netherlands: illustrators, artists, graphic designers, photographers and other professional image creators. Pictoright distributes collective royalties, manages copyrights for visual artists, provides legal assistance, offers advice and strives for a better copyright position for image creators.


Heinze Havinga (SETUP)

“A few digital groups in Utrecht got together out of frustration that there was no center for digital culture in Utrecht. In 2010 we launched SETUP, originally as a temporary experiment, and now as a wonderful place where young talent and creative ideas come together to change Utrecht, and then: the world!
We strive to grow a critical group of people that dares to design this brave new world, and infuse it with human values, freedoms and opportunities for creativity. To make this happen we organise events such as workshop, lectures and presentations where people can share new knowledge, questions, best practices and best failures.
We strongly believe that as a culture organization we should be as open as possible about what we do. Therefore our kitchen is completely open: you can follow the development of new events (and join in). You can also propose an event, or use our space if you're organizing an event yourself.”

Heinze Havinga is ‘New media multitasker’ at SETUP


Moderator: Ryan Pescatore Frisk (Man and Communication)

Ryan Pescatore Frisk is one of the the founding partners of Strange Attractors Design, an international studio based in Rotterdam and New York. He received a BFA in Graphic Design from the Savannah College of Art and Design, an MFA in 2D Design from Cranbrook Academy of Art, an MA in Typography and Type Design from The Royal Academy of Art/KABK, and an MA in Cultural Anthropology and Development Sociology—Media, Visual and Material Culture from Leiden University. He is a lecturer at Design Academy Eindhoven, guest critic at the ArtEz Fashion Masters in Arnhem and will be a member of the Visual and Digital Cultures Research Group at the University of Antwerp starting January 2015.


Published: 05-Nov-2014 12:37
  • NETIQUETTE - Designers as (internet) users