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DESIGN ROUTES by design experts and researchers
GUIDED TOURS START DAILY AT: 4 pm in the Witte Damezaal on the 5th floor of the academy.

DIY Tours can start anywhere depending on the chosen perspective.
Costs: €0,-

The lectoraat (UK: Readership, US: Professorship) Strategic Creativity at Design Academy Eindhoven composed 6 ‘thematic’ design routes at Graduation Show 2012. In relation to the central topic of the day, pointed out by the curators of the exhibition, Ryan Pescatore Frisk and Catelijne van Middelkoop, the Research Associates working at the readership together with leading experts in the different fields, designed a ‘caring route’, a ‘science & nature route’, a ‘food & fun’ route, a ‘poetic route’ and a ‘design & value’ route.  

The routes lead alongside graduation projects that appeal the topic. Every day at 4 pm the Research associates and curators of the routes will offer a guided tour where they not only explain the projects in relation to the theme but also how design and creativity can play a strategic role in society and the economy in general. The routes all start at the ‘CRISP desk’ on the 5th Floor. Besides the fixed routes, you can also ‘draw’ your own route with a Do it Yourself stencil. On top of the map that you will receive at the entrance of the exhibition, you can map out/draw a thematic route at the ‘CRISP desk’ with stencils.  This way you can explore the exhibition according to a particular perspective, or a combination of different ones. Each design route (or topic) will consist of 6 or 7 graduation projects.

Gamification of the design routes at Graduation Show 2012
The G-Motiv team, one of the CRISP projects that investigates behaviour change through game elements, also will design a gamification of the unguided design routes in order to increase the interaction with the public. These “games” can be collected at the ‘CRISP desk’
Playing the game of course involves rewards!  
At the readership strategic creativity the researchers do this with a 'thinking through making' approach where design and reflection go hand in hand. This Readership is a proud partner in CRISP, a Dutch national research programme in which Design Academy Eindhoven co-operates with the Technical Universities of Delft, Eindhoven and Twente, both Universities of Amsterdam and 60 companies and organisations in the creative industries or service delivery
For more information about the routes or the Readership, please contact
Associate reader Strategic Creativity

With SOCIAL & CARE route
Curated by Heather Daam & Jan Boelen
This route brings participants to see projects that look at care from different perspectives: for outsiders, for personal well-being, for disabilities, for our minds, for our interactions, and for communication. As we hear the stories and approaches from the diverse designers, the goal for the tour is that participants will begin to frame their own idea of what is most important to focus on as our world changes, and society evolves.
Heather Daam is a Research Associate Readership Strategic Creativity with the Design Academy working on the project Grey but Mobile, as well as and working at the T+HUIS, a design organisation with a social heart that applies design thinking within the social field in order to find opportunities for children, students, and neighbourhoods to realise their potential.
Jan Boelen is program leader Social Design Masters Design Academy Eindhoven and artistic director Z33 in Hasselt.
The tour will include visits to the following designers and their projects:
1. Anne van Strien: Crossing borders
2. Karianne Rygh: From burden to Resource-Changing mindsets through prison manufacturing
3. Lynn Schammel: Autistic Languages
4(a). Mickael Boulay: Measuring Less to Feel More
4(b). Mickael Boulay: Transitions
5. Maaike Schuitema: Food Pharmacy
6. Hikaru Imamura: Novel Hospital Toys

With Science & Nature route curated by Koert van Mensvoort & Susana Camara Leret

Humans have exploited nature for centuries, moulding and sculpting it for our own needs. Today, hybrid biological and technological encounters enable new interspecies dialogues, which deconstruct our former anthropocentric view of the world. We not only want to harvest nature, but also our own bodies, reducing it to its constituent elements. By demanding new tools to understand and overcome our surroundings, we now want to populate those digitalised, in-between spaces, which condition more than ever our own physicality. This route presents a selection of graduate projects which point towards the emergence of a Second Nature. One which perhaps 'is not green', but which suggests a novel role for designers, highlighting the interdependencies of our future needs. 

Susana Camara Leret is a Research Associate in Readership Strategic Creativity and a designer with a strong interest in a transdisciplinary research based practice. Her work addresses social and environmental challenges, using art and design as tools to investigate and reflect upon contemporary culture. In 2011, she was awarded the Designers & Artists for Genomics Award for the project Aqua Vita, a collaboration with Mike Thompson and the Netherlands Metabolomics Centre. Susana is based in Amsterdam, where she works on self-initiated projects as well as industry / science collaborations.

Koert van Mensvoort works on the cross-section of art, design, engineering and philosophy. Investigating the strange and the beautiful is his main interest. The discovery of Next Nature, which revolves around the idea that our technological world is so complex that is has become a nature of its own, has been the most profound experience in his life so far.

The route will lead you to:
1. Alissa van Asseldonk. Corpus Commudus
2. Irma Foldenyi: Digitalogue: Digital and analogue in dialogue
3. Giacomo Piovan. Farming the Pollution
4. Maaike Schuitema: Food Pharmacy
5. Elena Pereira: In Bloom
6. Tomm Velthuis: Playing Food

With Quantified Self route curated by Joost Plattel and Michelle Baggerman

Quantified Self is a cooperation of people interested in sharing personal date. They collect personal data for several reasons. Self-monitoring is one of the aspects, but also decentralisation of research methodologies and supporting of the medical systems are important.  We can for instance measure Blood pressure, sleeping patterns or your level of productivity. QS (Quantified Self) collects all information that individuals generate and analyses the information and turns it into a personal profile that tells you if you are a day or night person, what your most productive time of the day is and how it influences your work pattern. By this QS can ‘tackle’ societal issues like obesitas.

During the presentation Joost Plattel will give examples of QS and will discuss this with students. Joost Plattel is a freelance data strategist who helps people to discover and use the Quantified Self. With his background in chemistry, it’s easy for him to create experimental models based on feedback-loops or processes.  Plattel supports organisations and people to discover value in their data with powerful visualisations and meaningful insights. Projects he is working on include dynamic infographics for the OV-chipkaart, connecting variables to his sleep and publicly logging caloric intake and burn. He also build handy mashups that enable you to sync your Kindle to Evernote and make libraries for API’s like the Zeo. Or he likes to use my personal data as an artist together with my brother under the name Hoofdbeelden.

Michelle Baggerman Michelle Baggerman is a Research Associate in the CRISP (Creative Industry Scientific Research Programme) team at DAE. She studied at Design Academy Eindhoven with the Man & Leisure department where she graduated at the end of 2009 with 'Precious Waste' a project where she explored the extreme low-tech side of textile, using plastic bags as a raw material with a 'research through design' approach. She will now research the opposite side where textiles meet high technology in the Smart Textile Services (STS) project.

The Quantified Self route will take you to:
1: Rogier Arents: Secret Signals
2: Michael Boulay: Measuring Less to feel More
3: Bram Amedt: Life Patterns Objects
4: Alissa van Asseldonk: Corpus Commodus
5: Maaike Schuitema: Food Pharmacy

Food & Fun route curated by Michelle Baggerman & Andre Amaro

The route leads you to:
1. Playing Food
2. The Delfshaven market stall
3. At the table
4. Brabant Livestock 
5. Imagine what you see

Andre Amaro is 160cm’s of creativity. This born Portugese centipede of 1969 moved to the Netherlands at age 13 and started his own company at 18. As a self-taught graphic artist, designer, photographer, musician, in-house cook, he cooked for theatre companies, bands and festivals through Europe. Amaro always comes up with unusual culinary concepts, and realizes and integrates it into different art forms, such as theatre, opera, performance art. According to Amaro the link between the kitchen and the arts is slow food! The fewer processing of the ingredients the better. Raw materials from honest, durable origen. But most of all, no Calvinistic, sterile silliness in the kitchen. The simplicity of things is key.
Michelle Baggerman Michelle Baggerman is a Research Associate in the CRISP (Creative Industry Scientific Research Programme) team at DAE. She studied at Design Academy Eindhoven with the Man & Leisure department where she graduated at the end of 2009 with 'Precious Waste' a project where she explored the extreme low-tech side of textile, using plastic bags as a raw material with a 'research through design' approach. She will now research the opposite side where textiles meet high technology in the Smart Textile Services (STS) project.


With Narrative route curated by Jonathan Wray

Contemporary design, is much more about the spaces, interactions and meaning between things and people as it is about things themselves. From Designers we ask for a designed world that has meaning beyond the resolution of purely functional needs, one that also has poetry, communicates subtly something that makes sense, not just by fitting in with culture and environment in which it lives, but by adding a new dimension to it.
The Poetry Route highlights graduation projects that question design and go beyond merely function, and highlight a poetic meaning behind the primary function of things.

Jonny Wray is a Research Associate on the Creative Industry Scientific Research Programme (CRISP) at Design Academy Eindhoven.
Jonny Graduated cum Laude from the Design Academy Masters in 2008.
His approach to design is through a strong research based practice by finding design solutions through a methodical user-centred approach; with a particular focus on human emotions, behaviours, and psychology.
The CRISP project he is a member of is a collaboration with the Technical university Delft and KLM who together have the objective to formulate opportunities for services that convert negative emotions into positive ones

This route tells you more about:
Eva Storck, Anonimus et Libertas        
Roy Verbakel, Brainpens    
Tamar Shafrir, Designing Inquiry/ Inquiring Design        
Lisanne Rozemeijer, Window Stories        

With NEW VALUES ROUTES curated by Mike Thompson

Value. The regard that something is held to deserve; the importance, worth, or usefulness of something. It is said that designers respond to, and reflect the current values of society, even preempting, or imagining new value spaces before they become commonplace. The Design Route "New Values" highlights 6 projects that reveal the creation of new values and opportunities via a balance of positive societal impact and entrepreneurship - so called disruptive innovation. Innovative design solutions that respond to, and reflect, the current needs and values of society in imaginative, even surprising ways.

Mike Thompson's work explores both old and new technologies in order to generate fresh relationships between function and behaviour, questioning common codes of conduct. Mike's work has been widely publicised including magazines such as Wired, Frame and ICON, and exhibited worldwide including at the Science Gallery, Dublin, Museum Boijmans Van Beuningen, Rotterdam, and the Museum of Modern Art, New York. In 2011, Mike was awarded the Designers and Artists for Genomics Award for Aqua Vita, a collaboration with Susana Cámara Leret and the Netherlands Metabolomics Centre. Whilst much of Mike's work is self-initiated he also applies his design approach to industry sponsored research and commercial projects such as the CRISP programme, where he was [the first] Research Associate at Design Academy Eindhoven on the GRIP project, a collaboration with the Technical Universities Eindhoven and Delft, and Philips Design, in the development of Product-Service Systems for Job-Related Stress. Mike currently works from Amsterdam, while he also coaches in the Next Nature Programme in the Department of Industrial Design at Technical University Eindhoven.

The route will take you to:

1. Mickael Boulay - Measuring Less to Feel More / Transitions
2. Babke Dekker - Sandbank here I come
3. Hikaru Imamura - Heat Rescue: Disaster Recovery
4. Laura van Os - Victoria
5. Cesar van Rongen - Bike Spikes
6. Gabrielle Salle Oselin - The Flâneur: An updated urban experience

Published: 19-Oct-2012 14:49