During the Dutch Design Week, the Readership Strategic Creativity will initiate a diaily conversation on design research at the Research & Reporting Studio on the 4rd floor of Design Academy Eindhoven. All conversations will be covered by DAE  Emma Radio channel and can be listened by Sound Cloud.


Sunday 19th October: Research through Design

Research through design will focus on Design Academy Eindhoven distinct approach to research by discussing and highlighting projects and their methodologies presented during the graduation show. By making and reflecting simultaneously students aim to create and challenge knowledge, consequently stimulating the creative economy and empowering our society at large. During these conversations with members of the DAE knowledge circle (amongst with David Hamers, Bas Raijmakers, Danielle Arets, we will highlight various design research projects such as Future Landscapes by Kim Constatino and Dyslexie by Anne Ligtenberg, discussing tools and methodologies students use and how this creates a unique kind of knowledge that makes the DAE feel proud.


Monday 20th October: Fablabs & Super-makers

Within a culture of Do-It-Yourself, digital manufacturing is offering exciting new possibilities and challenging the role of designers. Fablabs and their 3d printing or laser cutting facilities are supporting both professionals and skilled amateurs alongside, helping the latter rapidly develop to become semi-professionals. Within this context Fablabs are helping democratise the tools and techniques needed to economically empower those who want to market new or existing skills and challenging new roles for designers. Instead of being the creative lead in the process, designers become moderators between customers, industry and society in order to make productions translate well culturally, environmentally and economically in an era of design by everyone.

We will discuss this with Sabine Wildevuur (Waag Society), Students of Design Academy Eindhoven, Allard Roeterink (teacher Lab department and Incubator 2.5), Karianne Rygh (Research Associate Incubator 2.5),moderated by Danielle Arets (associate Reader Strategic Creativity) & Evan Frenkel (Founded Garments project)

Tuesday 21st October: Design for business innovation

During the process of business innovations, big companies aim to be pre-competitive; they strive to launch new techniques before they are picked upon by competitors. What happens if a company involves creatives in this process? How can designers stimulate the innovation process?

In this conversation Karianne Rygh, researcher at Design Academy Eindhoven discusses this with Merijn Neeleman, head of design printing company Océ Canon Company. In the conversation lead by Bas Raijmakers we will reflect on the research project Incubator 2.5 that focuses on a new printing technique that makes it possible to make elevated prints (in 2.5 d). How can creatives open up new markets for these new business developments? We will discuss that particularly with Giulia Calabretta (Delft University of Technology).


Wednesday 22nd October: Design Research in Japan

When it comes to innovation Japan is still a leading country of inspiration. With a strong attention to detail embedded within Japanese culture, personal needs are catered for and social interactions thoroughly explained or publicly communicated.  From complex public services down to a person’s basic needs, every aspect is thoroughly thought through and assisted by technical services. As a result promising Japanese Product Service Systems including design spaces for work, leisure and commercial activities will be due to enter the Dutch market. Professor Daijiro Mizuno, Keio University, Bas Raijmakers, Reader Strategic Creativity will discuss their collaborations


Wednesday 22nd October: Servicing Stress

Note, 15.00-16.00 [extra Tea Talk; not sure yet whether this will happen]

We all inevitably face some periods of stress in our lives, yet, it is the ability to pinpoint them and how we react to such challenges that define the short and long term effects on our health and wellbeing. Being a very personal mental and emotional response, negative stress (distress) is frequently viewed as an individual problem and a sign of weakness – an association that has led to the view that suffering from stress or burnout is career suicide. However, to suggest as such ignores the positive side of stress (eustress), which allows us to react quickly and decisively to challenges, and gives us a positive sense of fulfillment – something of equal importance to our wellbeing. What if stress was not deemed as a unique or individual problem, but more the symptom of a set of mismanaged circumstances? What if the stress symptom could be alleviated, say, in a service model?

In the GRIP research project, our research Mike Thompson collaborated with the GGZE

 (Geestelijke Gezondheids Zorg Eindhoven – Mental Health Service Eindhoven), University of Technology in Eindhoven and Philips to investigate the role design might take in this already congested field?


Friday 23rd October: Co Creating Health

This conversation will discuss and challenge how design can play a role in identifying, exploring and challenging the complex field of elderly care innovation. It’s about empathy and the use of stories to help co-design new proposals to improve elderly mobility and use of public transport. By provoking empathy with elderly people and how they experience daily life we can drive more meaningful and relevant change forward.

A conversation with dr Leon Cruickshank, Reader in Design at Imagination Lancastor Fabrizio Greidanus (ZuidZorg), Nick Baerten, founder of  Pantopicon foresight consultancy, moderated by Bas Raijmakers (Reader Strategic Creativity).




Saturday October 25th, 2014

Storytelling Philosophy Talk: a conversation about time


The idea of time in Western culture has been developed following an idea of linearity: a run towards the future, characterized by faith in the idea of progress. This concept of time informed our ideas of development, success, society, and values. Nowadays society is registering a disruption from within, where alternative ideas of time are emerging. This also has as a consequence the reflection on meanings and values. Storytelling can play therein a relevant role, as it can facilitate the awareness of the disruption taking place in society and empower this shift, envisioning a narrative of the future which is not linear but rather inspired by different ideas of time.


The storytelling Philosophy talk will travel to China to be inspired by a non-western point of view on time and imagine time in a different way. Before the Philosophy Talk travels to Shanghai in November, we will have an informal conversation during the 2014 Dutch Design Week. During this roundtable we will explore the idea of storytelling and design in relationship with the concept of time in design. We will together research upon what it means for designers to put the meaning they create into a timeframe and how the idea of time plays a role in telling the stories of design for social innovation.


with: Elisa Bertolotti, Heather Daam, (Research Associate Design Academy Eindhoven),  Virginia Tassinari (MAD DESIS LAB(Design for Social Innovation and Sustainability) and guests.



More information?

Danielle Arets

Associate Reader  & Knowledge Manager Design Academy Eindhoven

Published: 14-Oct-2014 20:16