Tamar Shafrir


Trained as an architect and a designer, Tamar Shafrir’s main activity has become reflecting and writing. She graduated with a presentation of texts.

“How should a designer approach the task of creating an everyday, archetypal object? As a modern society in an environment of material abundance, we face an obstacle in seeing ordinary objects in all of their complexity. This problem includes a categorical distinction between humans and objects, a complacent ignorance of how mechanical or logistical processes are enacted within objects (i.e. blackboxing), and a blindness to the meanings of familiar objects from our own culture. To counteract these biases and blind spots, I suggest a methodology for both design analysis and design inquiry. Ultimately, the methodology enables the designer to encounter mundane things in unusual ways, acting as a purposeful form of exoticism for really looking at objects. This research about a methodology implies the possibility of using it in generative ways. Could it be applied to new fields in which the archetype has not yet developed? More importantly, can this methodology be a tool for designers in a world that is increasingly formed and informed by non-physical matter?”

 “The idea of neutrality must be continuously challenged, even in objects that seem devoid of an ideology. Has design become a Narcissus enraptured with its own image?”

After her graduation, Shafrir continued as a researcher and writer. Together with Joseph Grima she set up Space Caviar, she worked as a researcher at the Nieuwe Instituut in Rotterdam, and she works as a regular theory tutor at the Masters of Design Academy Eindhoven. In 2018 she was appointed Acting co-head of the programme Design Curating and Writing at DAE.