Information Design Tutors

Joost Grootens

Head of department and design tutor

Joost Grootens studied architectural design at Gerrit Rietveld Academy in Amsterdam. As a graphic designer he is self-taught. His studio designs books in the fields of architecture and urban space, specializing on atlases and map design, for international publishers and academic institutions.

He has won numerous prizes for his designs, including the ‘Goldene Letter’ and two Gold Medals in the Best Book Design from all over the World competition in Leipzig. In 2009 he was awarded the Netherlands’ most prestigious design award, the Rotterdam Design Prize. In 2010 I swear I use no art at all, a monograph about his work, was published by 010 Publishers.

Joost Grootens is head of the Master Information Design at Design Academy Eindhoven. He has also lectured or been a visiting critic at institutions throughout the world including KADK in Copenhagen, ETH and ZHdK in Zurich, écal in Lausanne, ISIA in Urbino, RCA in London and ENSAD in Paris.

Frans Bevers

Design tutor

Frans Bevers currently works as an independent curator, designer, consultant and tutor. Until 2012 he was co-director of OPERA Amsterdam, a design firm working in the field of interior architecture and exhibition design he co-founded in 1981. The studio produces major exhibition designs and large-scale museum interiors as well as retail, office and interior designs for the health sector. Through the years OPERA Amsterdam worked for clients such as: Victoria & Albert Museum, British Museum, British Library, Hampton Court Palace (East Molesey), Kensington Palace (London) National Museum of Korea (Seoul), National Museum of Denmark (Copenhagen), Museum of Modern Art (NYC), Museum of World Cultures (Göteborg), Rijksmuseum (Amsterdam), National Museum of Ethnology (Leiden), Hema (Amsterdam), Tempoteam (Amsterdam), AMC Emma Children’s Hospital (Amsterdam).

Next to a range of nominations in this period, award-winning projects include: Inside Festival Barcelona, 2011 (Ceramic Study Galleries Victoria & Albert Museum), Dutch Design Award, 2004 (Hema pilot store), Lensvelt-De Architect Interior Prize, 2001 (National Museum of Ethnology).

He was tutor and head of the department of Architectural Design at the Gerrit Rietveld Academy (1979-2007) and lectured at Parsons School of Design (NYC), Shanghai Normal University (Shanghai), East China Normal University (Shanghai), University of Illinois (Chicago). Until recently he was part of the teaching staff of the Royal Academy of Arts (The Hague). 

As a passionate cyclist he published Dagboek Amerika (Lecturis/Dato, Eindhoven-Amsterdam, 2015) and Pijn in het Peloton together with Pieter Cramer (De Arbeiderspers, Amsterdam-Antwerpen, 2018). He finished first in his age category at the Gran Fondo New York World Championship 2019 in New York City.

Frans Bevers received the Jan Lucassen Award 2017/2018, an award aiming to recognize a teacher who is demonstrably dual talented in combining a professional practice with teaching.

In 2019 he received the BNO Piet Zwart Award, a Dutch lifetime achievement award for designers who have made an important contribution to the design profession.


Maurits de Bruijn


Maurits de Bruijn is a web engineer and data-researcher graduated as graphic designer at the highschool for the arts in Rotterdam (currently Willem de Kooning)

He develops websites and digital applications for and with cultural organisations, artists and architects. Together with the artist Jeanne van Heeswijk he developed many productions that deal with networking, local empowerment and activism. Together with Juha van 't Zelfde he has worked many years on a project called 'Shippr'. A research project that investigated the application of global shipping data as a tool for investigative journalism.

At the of Artez - highschool for the arts (graphic design departement) he has been an teacher in graphic and editorial design. At Artez he co-established the interaction design department ( together with Martijn van Boven, Jeroen Barendse, Daniel Gross, Joris Maltha, Richard Vijgen and Rein Houkes. Within this context he was a tutor in data design and computational design.

Simon Davies

Design tutor

Simon Davies moved to the Netherlands in 1991 shortly after his graduation from the department of graphic design at Leicester Polytechnic (UK). In 1994 he graduated from the Jan van Eyck Academy in Maastricht and then established himself as an independent graphic designer in Rotterdam. He has worked on commissions for many cultural figures and institutions and produced books and catalogues such as Hugh Maaskant: Architect van de vooruitgang (2003), Maak een stad: Rotterdam en de architectuur van J.H. van den Broek (2005) and Valéry Proust Museum: White Cube Fever (2011). He designed and edited the books Krijn de Koning (2007) and Jan van Toorn: Critical Practice (2008). Several of his book designs have been included in the annual selection of the Dutch Best Verzorgde Boeken (Best Book Designs), and his work has been selected for the Concours International d’Affiches at the International Poster and Graphic Design Festival in Chaumont, France and Beijing Typography 2009. In 2007 he was awarded the prize for the best designed architecture website of the Netherlands organized by ArchiNed in conjunction with the Netherlands Architecture Institute.

He is currently engaged as designer for Fotomuseum Winterthur, Switzerland. He was a tutor at Post-St. Joost, the postgraduate course in graphic design at the St. Joost academy of art and design in Breda between 1999 and 2008, where, between 2001 and 2003 as head of department, he created the exhibition I, we, they. The Post-St. Joost method of design education (Osaka and Tokyo, Japan). He is currently a member of the design advisory committee of the Dutch Creative Industries Fund. He has been a member of the Rotterdam council for art and culture (RRKC), a member of the selection committee of the Netherlands Foundation for Visual Arts, Design and Architecture (Fonds BKVB) and the Rotterdam Art Foundation (RKS).

Noortje van Eekelen


Noortje van Eekelen has many years of experience as an independent designer and researcher based in Amsterdam. From 2013 to 2015 she worked within the journalistic field, for Het Financieele Dagblad and NRC Handelsblad in Amsterdam.

Based on her passion for journalism, design and art, in 2017 she founded ACED, a platform for design and journalism with the aim of promoting interdisciplinary collaboration between the artistic and journalistic field.

Van Eekelen is currently working as a tutor at the MA Information Design at Design Academy Eindhoven. In the past she worked at the MA and BA departments of AKV St. Joost, The Hague University of Applied Sciences, Design Academy Eindhoven and Willem de Kooning Academy.

In her earlier years she gained work experience at design studios including Thonik, Studio Dumbar and Fabrique. Noortje van Eekelen obtained a MA in Designer at the Sandberg Instituut in Amsterdam.

Irma Földényi


Irma Földényi (HU) graduated as a product designer in 2009 at the Moholy-Nagy University of Arts & Design (MOME), and in 2012 at the Design Academy Eindhoven, Social Design Masters with a cum laude. After her graduation she moved to Rotterdam where she founded her studio and works as a designer, researcher & consultant on international projects in the fields of digital technologies, design research and design education.

In the recent years Irma has been working with musea, cultural & educational organisations and companies such as the Open Society Institute, Philips Design Probes, Design Academy Eindhoven, Museum fur Angewandte Kunst Vienna, MU Artspace, Van Abbemuseum, z33 House for Contemporary Art and MOME where she has been a guest lecturer since 2013.

In her self initiated work she develops collaborative projects that question existing and establishes new relationships between digital information, perception and identity within different social-cultural contexts. Since 2017 she is teaching at the Willem de Kooning Academy, New Frontiers course.

Jennifer Pettersson

Design tutor

Swedish-born Jennifer Pettersson has been based in Amsterdam since 1998, where she graduated from the audiovisual department of the Gerrit Rietveld Academy. She makes radio and television documentaries and produces video installations. Many of her projects are about people who either follow their dreams, with unexpected consequences, or get trapped in their dreams. Her work includes the film Life is somewhere else (2006) about a group of people whose lives are put on hold, and Displaced (2008), a portrait of international aid workers.

She is one of the producers of 1 Minute, a series of short radio documentaries that was awarded the Special Prix Europa in 2008. In 2013 she was among the team of laureates to receive the Zilveren Reissmicrofoon (best Dutch radio program of the year) for Plots, a series of strange, true stories on one theme. Her story The wondrous adventures of the Omerovic Family, about refugees coming to Holland but refusing to be helped, was nominated for De Tegel, a Dutch prize for investigative journalism.

For the last ten years she has been teaching at several art academies and advised for different art and film funds.

Arthur Roeloffzen

Design tutor

Arthur Roeloffzen designs books, magazines, posters and exhibition graphics for various cultural institutions, such as Archiprix, Baltan Laboratories, Centraal Museum Utrecht, Frans Hals Museum Haarlem, Historisch Museum Deventer, Perdu, ProoffLab Magazine, Utrecht Manifest and Sonic Acts Academy. As well as for artists, architects and designers such as Chora, Simon Davies, Tal Erez, Information Design Studio, Aliki van der Kruijs, Serge Onnen, Jacqueline Schoemaker and Studio Makkink & Bey. Many of these collaborations include editorial and research processes.

He studied Graphic Design (BA) at the ArtEZ Academy of Arts in Arnhem and Artistic Research (MA) at the University of Amsterdam. His Amsterdam-based studio works for publishers such as nai010, Onomatopee, and University of Amsterdam. His work has appeared in Graphic Magazine and he lectured at Otis College of Art and Design, Los Angeles

Gert Staal

Thesis supervisor

Design writer, critic and editor. Started writing in the early eighties and in 1987 he co-edited the first comprehensive survey of modern Dutch design, Holland in Vorm, a book accompanying six parallel exhibitions on design in the Netherlands since 1945.

After having worked as a staff editor for two major Dutch newspapers for almost 15 years, he joined the newly founded Netherlands Design Institute, a government-funded organisation that claimed a pioneering role in questioning the (early) effects of the digital revolution on the design field and on modern culture and society.

Since 2000 he works as an editor-at-large, commissioned by publishers, designers, architects and cultural organisations. Recent books on jewellery designer Ted Noten (2015), the 100 year history of Dutch furniture company Pastoe (2013), and essays contributed to a catalogue on the work of Aldo Bakker (2015) and a publication on colour, Colour in Time (2011) mirror the broad scope of subjects in his current writing praxis. As an editorial advisor to Het Nieuwe Instituut in Rotterdam he writes and edits both policy documents and texts for exhibitions on topics such as the architecture of Herman Hertzberger, Designing Scarcity (with works by MA DAE students), Glass, the New Material Award (won by an MA DAE student) and the Temporary Fashion Museum (2015/16) in which his essay on the changing ethics in the fashion industry – Hacked (2015) – was also part of the installation.

He has been an advisor for several cultural institutions in the Netherlands, including the Mondrian Fund, the Netherlands Foundation for Visual Arts, Design and Architecture, and the Council for Culture.

Gert Staal received the Jan Lucassen Award (best teacher at DAE) 2018/2019.

Irene Stracuzzi


Irene Stracuzzi is a graphic designer and researcher. Specialising in communication, print and information design, she works independently as well as collaboratively with different clients and contexts. Her self-initiated projects revolve around cartography, geopolitics, climate science and the ontology of information visualisation. Using different media (printed matter, video, installations, text), her work aims to inform the audience about complex issues while reflecting on the role of design as a critical tool to share knowledge.

Irene graduated in Design and Visual Communication (BDes) from Politecnico di Torino in 2014 and in Information Design (MA) from Design Academy Eindhoven in 2017. An excerpt of her master thesis appeared on Migrant Journal and she has held several lectures about her work. In 2018 she received the Talent Development grant from Stimuleringsfonds Creatieve Industrie.

Vincent Thornhill


In his work, Vincent applies a critical lens to the processes and objects of digital culture. An inquiry into how new media disrupts conventional ways of seeing and interacting with our world is a common thread through his work, using identity and communal behavior as both content and medium. In this inquiry, he reframes new media systems and objects as cultural practices and artifacts.

In recent collaborations Vincent has used voice recognition tools to search popular databases, creating alternative perspectives on design lectures and exhibitions. In ‘Becoming one with representation’, a 3D virtual environments and a mindfulness session helped audiences to connect to the virtuality of our own perception. Through employing metaphors and analogy to make sense of our interdependent relationship with digital technology, Vincent uses language and images as tools to propose ways of seeing this cultural shift, rather than trying to define it.

Koehorst in 't Veld

Design tutors

Toon Koehorst and Jannetje in ’t Veld, who share a background in both graphic design and culture and media studies, set up their studio as an editorial design practice. They produce exhibitions, books, concepts and research for museums, publishers and other institutions. The driving force behind the projects is their interest in history, place, and the principles of display. In many projects design is complemented with editing, writing and curating, as was the case in several exhibitions on materials, developed for Het Nieuwe Instiuut, Rotterdam.

Koehorst in ‘t Veld, based in Rotterdam, initiated the international exhibition and platform Means of Production on emerging practices in contemporary graphic design. Current and past clients include: De Ateliers (Amsterdam), Museum Boijmans van Beuningen (Rotterdam), De Hallen (Haarlem), Filmacademie Amsterdam, FRAME Magazine, nai010 Publishers, Rijksmuseum Twenthe (Enschede) and Witte de With Centre for Contemporary Art (Rotterdam).

Koehorst in ’t Veld received several awards for their book designs including an AD&D award and two Deutsche Architektur Museum Architecture Book of the Year awards. Both Jannetje in ‘t Veld and Toon Koehorst are regular lecturers and guest-teachers.

Willem van Weelden


Willem van Weelden has a background in social philosophy and visual art, with a main focus on research, writing and teaching. As a former visual artist he never stopped linking media theory to the dilemma’s and intrinsic ‘problems’ within the tradition of the visual arts, and probes network culture from the vantage point of trying to open new vistas and habitats for the arts and social emancipation. He is committed to new media culture from 1990 onwards and has published on this topic in various magazines and catalogues. He was involved in numerous new media projects as a creative director and coach. In the summer of 2018 as a research fellow, he completed a research Master at the Sandberg Institute (department Critical Studies) with a project on Jean-François Lyotard’s media theory and his will to develop a way ‘to do philosophy by other means’. As a scenarist he developped the script for ‘Anyways’, a 360° VR movie simultaneously experienced by six participants. They are immersed in a conversation between 6 eccentric personas sitting in a train compartment. Each participant experiences the dialogue from the point of view of one of the six characters, depending on which headset he or she has on. The project was created by PIPSLAB (Keez Duyvis, Willem Weemhof, Zeynep Gunduz) (2017). Currently he is working on a new, and more extended production with PIPSLAB, again for six characters.

Alice Wong

Design Tutor

Alice Wong is a Story Designer based in Eindhoven. She translates research findings into a multi-perspective story. Her research question rooted in understanding how reality is shaped. Her principal topic of interest is the intersection of biographical documentary, media and social phenomena. Together with Aryan Javaherian, she aims to increase awareness of truths and be critical with the presented information by enabling the audience to comprehend complex research easily.