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Jonathan Ho

As the beginning of a female-led era is near, men feel the need to reaffirm their masculinity. But what is typical male behaviour today? Jonathan Ho challenges men to question their own macho mechanisms and the power they want to express with it. With Fetishizing Masculinity he draws on mainstream representations of manliness in popular culture — and adds a provocative layer. The refined textile robe, which was made in collaboration with the Textile Museum in Tilburg, represents masculine tatoos that usually adorn the skin of the male body. The gym equipment may look like regular fitness furniture, but the proportions are totally off. In fact, the brutalist designs are not meant for fitness, but for sexual poses. And have you ever heard of a glory hole? Here it has been upgraded from dirty to deluxe by placing it in a classy textile wall divider with an elegant Chesterfield-like texture. Finally, the leather jumpsuit shows the devastating effect of the current crisis in masculinity, which Jonathan believes can draw men to join terrorist movements. The knee patches may resemble the emblem from the IS-flag, but the Arab words actually mean something completely different.

Graduation project, 2017

View thesis


Published: 19-Dec-2017 15:52


Contextual Design
  • Fetishizing Masculinity

  • Fetishizing Masculinity